Websites That Convert.
Strategy That Guides.
Automation That Frees.
We build high-converting Shopify stores, align your digital ecosystem, and automate what slows you down so your business runs smoother and scales faster.
Get more time, better leads, and less admin.
Shopify. Strategy. Automation.
One trusted partner helping you stay ahead.
Trusted by businesses across ecommerce, retail, professional services and more.
Firestone Digital is an experienced digital agency based in Australia, specialising in ecommerce strategy, Shopify development and AI automation.
For over 15 years, we’ve helped hundreds of businesses build, grow, and scale. Our new division, Custom AI Agents, is the natural next step – helping businesses automate time-consuming tasks, capture more leads, and stay ahead in a rapidly evolving digital world.
eCommerce
Streamline your digital presence across web, retail, email and social. We plan, integrate, and execute seamless customer journeys - from first click to purchase and beyond.
Shopify + eCommerce Services
We’ll help you streamline, scale, and sell smarter; through expert Shopify development and intelligent automation.
Custom Shopify Builds
Beautiful, conversion-ready online stores tailored to your brand, goals, and growth stage.
Loyalty & Customer Retention Programs
Turn one-time shoppers into loyal fans with tools that reward, engage, and retain automatically.
Staff Training & Support
Empower your team with smart systems and step-by-step processes that scale with you.
Theme Optimisation & UX
We refine your store’s design and flow so customers convert, stay longer, and come back often.
Shopify POS & App Integrations
Connect every channel; in-store, online, and everywhere in between without tech headaches.
“We finally feel in control and excited again.”
"...our systems are aligned, our team’s confident, and our online store actually reflects who we are. For the first time in years, I’m genuinely excited about the future of our business."
“They turned our chaos into clarity.”
"We came to Firestone Digital on a recommendation. We were just overwhelmed. Within weeks, they cleaned up our Shopify setup, and helped us launch campaigns that actually convert. It’s no exaggeration to say they’ve transformed how we run things."
“It’s more than a website.”
"We thought we just needed a new site. What we got was a long term partner who understood our retail reality, connected all the moving parts, and built systems that work 24/7."
"This was our turning point"
"The new site, the training, and the way they partnered with us helped bring a long-held dream to life. It wasn’t just the strategy or design (which are brilliant); it was their belief in us that kept us focused, steady, and trusting the process, even when things felt big. We couldn’t be happier, and we trust them implicitly."
"We’re no longer reacting and drowning"
"Maintaining our complicated online business used to feel like and administrative nightmare. Sam, Richard the team gave us a clear roadmap, incredible time saving automations, and support that actually supports! We’re no longer reacting and drowning - we’re building and growing with confidence and solid systems."
Learn How We Can Help You
Automations + AI
Wish you could clone yourself or your best team member? Now you can. Whether it’s capturing leads, handling support, or taking admin off your plate, we build strategic automations that feel natural, integrate deeply and deliver immediate value.
We build custom AI automations that work like your most trusted hire: tuned to your tone, trained for your workflows, and focused on results. No generic bots. No steep learning curves. Just seamless, strategic automation that feels like part of the team.
AI & Automation Services
Always On. Always Aligned. Always Working for You.
AI Chatbots
(Your digital clone)
Engage and support your customers 24/7 with bots that actually sound like your brand — not like a robot.
Direct Sales & Conversion Agents
Turn browsers into buyers with AI agents that follow up, qualify leads, and close the loop — automatically.
Marketing Automation Sequences
Free up your team with smart flows that send the right message, to the right person, at the right time — without the manual hustle.
CRM & Admin Automations
Say goodbye to missed follow-ups and clunky systems. We streamline the backend so nothing (and no one) falls through the cracks.
Custom + Advanced Workflows
Whatever your process, we can automate it. Built around your tools, your goals, and your way of working.
Digital Strategy
Future-proof your business with strategy that aligns, converts, and scales.
Digital Strategy Services
From Clarity to Conversion. From Chaos to Control.
Planning & Processes (Your Clarity Blueprint)
We map where you are, where you want to go, and how to get there, turning scattered ideas into a clear, actionable digital plan you can actually follow.
Tools & Implementation (Your Stack, Sorted)
We align and set up the right tools for your business, from Shopify to CRM, analytics, and automation, no more duct-taped systems or hidden gaps.
Marketing & Social Strategy
Your channels, aligned and working together. We help you plan and execute content, email, and social that match your brand and actually move the needle.
Lead Generation & Funnels
We design, build, and optimise lead capture systems that attract, qualify, and nurture your best customers, so your pipeline never dries up.
Continuous Optimisation & Growth
Your digital strategy doesn’t end at launch. We track, refine, and adapt your systems and channels so your business keeps growing sustainably.
How we work. What we deliver.
Real Solutions. Long-Term Wins. One Digital Partner.
From lifestyle brands, florists and artists, to government contractors, we build digital systems that don’t just look good, they perform, scale, and evolve with you. Here’s how we’ve helped clients across industries align, automate, and grow.
Who We Work With
We’re for people who are serious about doing it right – and ready to move. Our clients are often:
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Lifestyle Brands, Florists, Artists
Scaling lifestyle brands needing a Shopify partner who understands retail, wholesale & your customers. -
SMB's
Business owners who’ve outgrown DIY and want digital tools that actually perform. -
Professional Services
Service-led teams looking to automate admin, capture leads, and operate smarter
If that sounds like you - you’re in the right place.
What We Deliver
We specialise in two deeply connected streams:
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Shopify & Digital Strategy
Custom builds, theme upgrades, loyalty flows, POS, omnichannel tools and beyond. -
Custom AI Agents & Automation
Fully integrated chatbots and back-end automation that work 24/7 – aligned to your tone, brand, and business goals.
Whether you need a smarter store or a system that frees up your time, we’ve got the strategy and the tools to make it happen.
Ready to Future-Proof Your Business?
There is no obligation, it’s just a discussion.